NICK-I HERNANDEZ is a musician and entrepreneur from Laguna Beach, California. In 1987 Common Sense Band formed and started out in the college music scene of Santa Barbara then quickly dominated Southern California. Known for his high energy, and great music, Nicky built a loyal fan base, and 27 years later he is still going strong. Through hard work and quickly adapting to the dynamic changes in the music industry, Nicky has thrived and continues to write music and perform regularly.
BLUF: “Keep practicing; never get to a level where you think you are good enough; always practice and always learn.” “Do what you love.”
BOTTOM LINE UP FRONT QUESTIONS:
- Are you a MAC or PC? He is a MAC. Most musicians and artist use Apple.
- What is your favorite technology, hardware or software? The MACBook Pro lets me make videos and record music. It is more artistic than the PC. We use Pro Tool on the MAC.
- What is your favorite quote? Take #1 Beer is proof that God loves man – Ben Franklin Take #2 Never Give Up! by Nick-I
- What are your favorite books? The Art of War by Sun Tzu
BIGGEST TAKEAWAY: People buy music because they want to support their artists and give away music to become popular so people will come to your live shows. He also developed sponsors. Ford Motor corporation being one of his top sponsors.
OTHER THOUGHTS: Nick-I started his band before the days of Napster. He adapted by giving out free music. He developed loyal fans and followers and for his music, it is pretty darn good!